the flu, eliza and zappos

This was a tough week for the Solomon household. My oldest daughter, Eliza, called from school on Monday afternoon with a 101 fever. Soon enough it spiked up to 104 and was accompanied by a nasty cough. Thankfully it wasn't swine flu. Nevertheless, she was bed ridden all week leaving my wife tied to the house.

Needing some relief, Dana went downstairs to do some work. Eliza meanwhile was relaxing in bed watching TV. As Dana was on her computer, Eliza turned off the TV and decided to do the same. She surfed the net perusing some of her favorite sites. Then, she got inspired. A while passed and Dana received an email from our sick daughter directly on the floor above her. It said.

 

This was further affirmation Eliza inherited her mother's love of shoes, albeit not quite the same taste, or at least not yet. Ruby on the other hand... 

What was encouraging is it gave me confidence in the topic of my speech at the 'boards summit. As I posted last week, I'm going to address the future as it relates to social media. I'll give a sneak preview of the speech on Monday. 

Although this wasn't exactly an example of social media it was an example of shared mediums. After a bit of TV Eliza went to her other source of amusement, her computer. She used it to entertain herself, shop, and communicate. She is almost 10. Living online is her preferred medium. It is something we need to monitor but as she grows older it unquestionably surpasses TV.

I think this anecdote tells me not only to never give Eliza her own credit card but also I'm on the right tack. As professional communicators and filmmakers we better start learning the language of today to better market to and entertain the generation of tomorrow. There is still time for production companies to claim their stake in this new land. Let's not waste it. Like watching my daughters grow up, time moves very quickly.